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SBD Global/September 17, 2012/Marketing and Sponsorship

Despite Major, Feng Finding It Difficult To Attract Mainland Sponsors

Jenny Feng Shanshan, the first Chinese golfer of either sex to win one of the big four tournaments, has "not seen the benefits of additional sponsorship" that Li Na enjoyed after winning last year's French Open, according to Richard Castka of the SOUTH CHINA MORNING POST. The 22-year-old said, "I think tennis is different. It's been in the Olympics for quite a long time now, but golf won't be played until Rio 2016. Chinese sport is now all about the Olympics." Feng also said that she has been "approached by a number of potential sponsors, but no mainland companies," after her victory in the LPGA Championship in Pittsford, New York. Feng: "A few people contacted me, but they were foreign companies - mainly Japanese and Korean. I really want a mainland Chinese sponsor" (SCMP, 9/16).
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