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SBD Global/September 14, 2012/Media

FIFA, UEFA Pull Spanish World Cup And Euro TV Rights From Market After 'Modest' Offers

Spanish broadcasters Telecinco, Antena 3 and TVE disappointed FIFA and UEFA with their "modest" offers for the TV rights for the 2014 World Cup and Euro 2016, according to The sum offered by the broadcasters to exclusively air the 2014 World Cup in Brazil and the proposals for Euro 2016 "were not up to the standards" of FIFA and UEFA. The offers "were so low" that the owners of the rights decided "to pull the rights from the market." When making their offers, Telecinco, Antena 3 and TVE took into account the current economic situation, the drop in advertising revenue (at historical lows in Spain) and the "possibility of a drop off in the Spanish national team's performance" (ELCONFIDENCIALDIGITAL, 9/12).
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