SBD Global/September 14, 2012/Marketing and Sponsorship
Lexus Extends Deal With Australia Rugby Through '14
Published September 14, 2012
The Australian Rugby Union has extended its deal with automaker Lexus through '14. The partnership will see Lexus sponsor ground signage and sponsorship of Gold Coast Sevens -- Fever Pitch tournament as well as the Qantas Wallabies. Lexus will also support the Lexus Ball Kid Program. The announcement coincides with the appointment of injured Qantas Wallabies captain James Horwill as a Lexus ambassador (ARU).
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