French League Approves Finance Model Eight Million Watch CL Match On ZDF Gladbach Expects Revenue Of $129M KTM Plans To Enter MotoGP In '17 Novgorod Receives Go-Ahead For Stadium Hockey India Renews Shiv Naresh Deal Irish Cricket Handed Cash Boost PSG Partners With GDF Suez, Aurel BGC Johnnie Walker Partners With F1 Azerbaijan Seeking Int'l Agency Partner
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
Upcoming Conferences and Events
SBD Global/September 14, 2012/Marketing and Sponsorship
Basketball Bundesliga Club Alba Berlin Signs New Shirt Sponsorship Deal With TinTag
Published September 14, 2012
COLD AS ICE: German Hockey League (DEL) club Hamburg Freezers extended its premium partnership with the Volksbank Hamburg for another year. The bank, which has been a partner of the team since '08, will continue to be featured on the players' shoulders. In addition, the Volksbank will get various hospitality packages, as well as ad space in club publications and on boards inside the O2 World (Hamburg Freezers). ... DEL club Augsburg Panther extended its partnership with utility provider Stadtwerke Augsburg for another two years. As part of the deal Panther fans will be able to use public transportation free of charge on game days two hours before and after the game (Augsburg Panther). ... DEL club EHC Red Bull Munich agreed to partner with traditional fashion retailer Daller Tracht. The traditional Bavarian retailer will become the official Oktoberfest partner of the team and provide them with Lederhosen and traditional shirts for their Oktoberfest visit (EHC Red Bull Munich).
OFF THE ICE: German Handball Bundesliga club TV Neuhausen partnered with sportswear company Erima to become to club's official kit provider beginning with the '12-13 season. It is Erima's second partnership with a German handball team. Erima has been the official outfitter of TBV Lemgo since '08 (Erima). ... Second Bundesliga club SV Sandhausen agreed to a new premium sponsorship deal with insurance company BGV/Badische Versicherungen. The deal includes ad spaces inside the stadium magazine and on rotating boards inside the stadium, as well as a hospitality package (SV Sandhausen).