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SBD Global/September 13, 2012/Olympics

IOC Reveals It Has No Plans For Track-Side Ads In Olympic Venues

A senior IOC official revealed that leading sponsors will "not be allowed to advertise their brands at Olympic venues" as they could when the sites were used for the Paralympics, according to Keith Weir of REUTERS. IOC Dir General Christophe De Kepper said the 11 global sponsors of the Games were happy with the "clean venue" policy. In other words, no company logos are visible around the edges of the track or poolside. Speaking at a Sport Integrity Symposium at the prestigious Sorbonne University in Paris De Kepper said, "They are all adamant that this is part of the uniqueness of the Olympic Games and so there is no discussion for the moment at the IOC of reviewing that policy." The conference brought together figures from the worlds of sport, government and law enforcement to "discuss measures to clean up sport and in particular to curb match-fixing." In an initiative led by the Qatar Olympic Committee and ICSS, former Juventus player Alessandro del Piero was chosen to head a panel of 11 athletes helping to "educate youngsters about the risks of getting dragged into manipulating results" (REUTERS, 9/11).
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