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SBD Global/September 13, 2012/Marketing and Sponsorship

River Plate And Adidas Agree To Sponsorship Extension Through 2018

Argentinian side River Plate has renewed its contract with adidas, according to The German firm will continue to provide the club with sportswear until Dec. '18. River Plate is one of adidas' "longest partnerships." The relationship between the two started 30 years ago, and only the German national team and Bayern Munich have had as long a relationship with the company. Adidas Argentina President Walter Koll said, "The extension of the contract with River Plate confirms our long-term successful relationship. We are proud to sponsor the club and continue this partnership. The announcement reinforces our position as brand leader in Argentina" (, 9/11).
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