Ryman, Isthmian Football League Split Alibaba Becomes Major Olympics Sponsor Marketplace Roundup Sponsor Says WC Expansion About Money Nishikori Only Asian On Top-Paid List New Balance Launches '17 Campaign Unicredit To End CL Sponsorship In '18 Betway To Sponsor Three Racecourses Marketplace Roundup Osotspa To Invest $3M Across Indochina
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SBD Global/September 13, 2012/Marketing and Sponsorship
Marketplace Roundup: ONE World Sports Extends Partnership With CBA
Published September 13, 2012
FREE PASS: Western Union, a new global partner of the UEFA Europa League, revealed it will turn every successful pass in this season's competition into funding to provide one day of education for young people around the world. The PASS initiative will be fronted by former int'l footballer Patrick Vieira and start during the group stages of the '12-13 Europa League, which kicks off on Sept. 20 across Europe (Western Union). ... Malaysian sports equipment company X’Calibur Distributor Trading "has become a major sponsor of the Malacca Squash Rackets Association." The deal is for three years and is said to be worth RM210,000 ($68,300) in cash and contra (ASIASPONSORSHIPNEWS.com, 9/12).