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SBD Global/September 13, 2012/Marketing and Sponsorship
Marketplace Roundup: ONE World Sports Extends Partnership With CBA
Published September 13, 2012
FREE PASS: Western Union, a new global partner of the UEFA Europa League, revealed it will turn every successful pass in this season's competition into funding to provide one day of education for young people around the world. The PASS initiative will be fronted by former int'l footballer Patrick Vieira and start during the group stages of the '12-13 Europa League, which kicks off on Sept. 20 across Europe (Western Union). ... Malaysian sports equipment company X’Calibur Distributor Trading "has become a major sponsor of the Malacca Squash Rackets Association." The deal is for three years and is said to be worth RM210,000 ($68,300) in cash and contra (ASIASPONSORSHIPNEWS.com, 9/12).