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Marketing and Sponsorship

Marketplace Roundup: ONE World Sports Extends Partnership With CBA

ONE World Sports has extended its agreement with Infront Sports & Media, the exclusive global marketing partner of the Chinese Basketball Association. Under the new multi-year, multi-screen agreement, OWS continues to be the exclusive distributor of CBA Professional League games in North America. A minimum of 40 games from the CBA season will air. OWS will also air the CBA All-Star game, the playoffs and the finals (Infront Sports & Media). ... Emerging Queensland mining company Guildford Coal has extended and expanded its sponsorship of National Rugby League club North Queensland Cowboys for the '13 season. The new agreement includes becoming North Queensland’s back-of-jersey sponsor for the first time, sponsorship of the Cowboys’ coaching staff and membership program, as well as sponsorship of the annual Laurie Spina Shield U11 rugby league carnival. The announcement was made at Dairy Farmers Stadium Wednesday by Guildford Coal Chair Peter Lindsay and North Queensland Cowboys CEO Peter Jourdain (North Queensland Cowboys).

FREE PASS: Western Union, a new global partner of the UEFA Europa League, revealed it will turn every successful pass in this season's competition into funding to provide one day of education for young people around the world. The PASS initiative will be fronted by former int'l footballer Patrick Vieira and start during the group stages of the '12-13 Europa League, which kicks off on Sept. 20 across Europe (Western Union). ... Malaysian sports equipment company X’Calibur Distributor Trading "has become a major sponsor of the Malacca Squash Rackets Association." The deal is for three years and is said to be worth RM210,000 ($68,300) in cash and contra (ASIASPONSORSHIPNEWS.com, 9/12).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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