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SBD Global/September 12, 2012/Media

The BBC Obtains Top Ratings For Its London Victory Parade

A "combined peak audience" of more than 4 million viewers watched the London Games victory parade on BBC1 and Channel 4 on Monday afternoon, according to John Plunkett of the London GUARDIAN. The parade had "a five-minute peak" of 2 million viewers on Channel 4 at 4:25pm London time, when more than 2 million viewers "were also watching on BBC1." Overall, BBC1's "Our Greatest Team: Athletes' Parade Live" averaged 2.3 million, a 28% share, between 1:30-4:45pm on BBC1. It was "nearly three times the average audience for Channel 4's London 2012: Our Greatest Team Parade," which was watched by 800,000 viewers, a 9.1% share, between 12:50-5pm (GUARDIAN, 9/11). In Sydney, Amanda Meade reported that the London Paralympics "delivered record ratings for the ABC, and the highest ever share for digital channel ABC2." An "average of 1.6 million Australians," in the five metro cities, watched every day, up from 1.3 million for the Beijing 2008 Paralympic Games. The daily broadcast on ABC2 achieved a high of 4.7%, which is "a record for the channel," and was enough to beat all of the commercial digital channels last week. The 100 hours of coverage across ABC1 and ABC2 over 11 days boosted the ABC's overall share, "helping to push it in front of Ten" (THE AUSTRALIAN, 9/12).
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