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Marketing and Sponsorship

Marketplace Roundup: Vitesse Arnheim Signed A New Deal With Gazprom

Dutch Eredivisie club Vitesse Arnheim "signed a new sponsorship deal" with Russian gas producer Gazprom. The company's logo will be featured on the players' chests. Gazprom replaces Simpel.nl, "which stopped negotiations at the beginning of the season." The duration of the contract is not known yet" (WORLDSPORT.ge, 9/11). ... Bundesliga club Eintracht Frankfurt and software company IDL extended its partnership for another year. The deal includes ad space on LED boards in camera view as well as a hospitality package. The deal was brokered by sports marketing company Sportfive (Eintracht Frankfurt). ... Brasileiro club Atletico-MG has extended its sponsorship deal with beer producer Ambev through '14 (EPOCANEGOCIOS.GLOBO.com, 9/10). ... Online currency trading group easy-forex extended its partnership with the National Rugby League club Canterbury Bulldogs for the next three years. The company's logo will appear on the bottom of the back of the team's jersey. The deal will last through the end of the '15 season (Canterbury Bulldogs). ... Adidas extended its deal with Australian Football League club Essendon as the team's official footwear and apparel supplier for a further four years (Essendon FC).

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

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