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Marketing and Sponsorship

HK Open Re-Signs UBS As Title Sponsor, Seeks More Money To Draw Big Players

Swiss bank UBS will return as title sponsor of the Hong Kong Open as organizers Tuesday asked the government "for extra cash to attract marquee players," according to Alvin Sallay of the SOUTH CHINA MORNING POST. European Tour spokesperson Vicky Jones confirmed a deal had been struck with UBS just a few months out from the $2.75M tournament at Hong Kong Golf Club. An anonymous source "hinted that world No. 1 Rory McIlroy would defy a hectic schedule and try to defend his title at the event," which is co-sanctioned by the European Tour and Asian Tour. Jones "scoffed at a rumour" that the European Tour was considering pulling out of the tournament, Hong Kong’s oldest professional sporting event. Jones: “The event is secure.” Jones and Hong Kong Golf Association officials "tried to convince the government’s Mega Events Fund to provide multi-million-dollar funding." Last year, the MEF gave the tournament a record HK$8M ($1M), which went toward paying appearance fees "for big-name players." Another source said that it was "highly likely" McIlroy would return to the tournament (SCMP, 9/11).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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