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SBD Global/September 11, 2012/Marketing and Sponsorship

Pau Gasol Hires The Same Agent To Represent His Image As Lionel Messi

Los Angeles Lakers F Pau Gasol has ended his relationship with his agents Arturo Ortega and Enrique Rodriguez, "who until now were responsible for representing and conducting negotiations for the player," according to It appears that "a number of investments and risky moves" with Gasol's money were the reason for the termination of a relationship that had lasted more than a decade. The Spaniard has chosen Pablo Negre to replace them. Negre is also in charge of "managing the image of another global star with Barcelona ties: Leo Messi" (, 9/10).
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