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Marketing and Sponsorship

Samsung Renews Its $24M Jersey Deal With Chelsea

Samsung Electronics "took up an option" to renew its £15M ($23.9M) yearly jersey sponsorship with Chelsea FC through '15, according to Tariq Panja of BLOOMBERG. The UEFA Champions League winners originally "signed a partnership agreement" with the South Korean electronics manufacturer in '05. In a statement, the club said, "Samsung have exercised their right to extend their deal, which will see them remain as a premium partner of the club until the end of May 2015." Chelsea’s contract with Samsung is one of the largest in English football, "though lower than the sums negotiated" by Premier League rivals ManU and Liverpool. In July, ManU announced it had signed a seven-year $559M deal with General Motors Co. for its Chevrolet brand to replace Aon Corp as the team’s lead sponsor from '14 (BLOOMBERG, 9/6). 

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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