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SBD Global/September 7, 2012/MediaPrint All
The NFL's Monday Night Football for the '12 season will be broadcast on the BBC, according to the BBC. The coverage will start on Monday with the Cincinnati Bengals playing the Baltimore Ravens and the San Diego Chargers facing the Oakland Raiders. The games "will be live on the BBC Red Button and BBC Sport website." Radio 5 live sports extra will also have "at least one commentary per week." The BBC will also cover the Wembley matchup between the New England Patriots and St. Louis Rams on Oct. 28 as well as weekly playoff highlights in January (BBC, 9/5).
Research by Nielsen revealed that BT's "hola" spot, created by Abbott Mead Vickers BBDO, "was judged the most-memorable TV ad from an Olympic sponsor" in England, according to Jeremy Lee of CAMPAIGN LIVE. The ad, which featured a group of Spanish students descending on flatmates that feature in the BT campaign in a bid to use their broadband access, was 36% "more likely to be remembered than the average Oympic-themed ad from an official sponsor." It was judged to be 25% more liked than the average. McDonald's was judged the second-most memorable ad with its "Coke Glasses Olympic Edition" spot, created by Leo Burnett, being 32% more likely to be remembered, while Saatchi & Saatchi's spot for Visa starring Usain Bolt, part of its "flow faster" campaign, was third. It was judged to be 30% more remembered than average. Samsung was judged the most liked with its ad featuring David Beckham. The spot, called "Everyone's Olympic Games" from Cheil was judged to be 35% more liked than average (CAMPAIGNLIVE.co.uk, 9/6).