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SBD Global/September 5, 2012/Media

Sky Sports Extends Deal To Show NFL Games In The U.K. Through '14

Sky Sports has signed a three-year contract extension to show more than 60 NFL games each season in the U.K. The contract begins with Wednesday's season opener between the Dallas Cowboys and N.Y. Giants and runs through the '14 season. The deal includes rights to games played at Wembley Stadium in London, the playoffs and the Super Bowl. Financial terms were not disclosed. NFL U.K. Managing Dir Alistair Kirkwood said in a statement, “We are delighted to extend the relationship between the NFL and Sky Sports into its 20th year. Through their coverage the game has attracted many new fans in this country, and we look forward to another three seasons of excellent coverage of including the International Series matches at Wembley and the next three Super Bowls.” Games already confirmed include Wednesday's opener, plus Colts-Bears and 49ers-Packers Sunday, Packer-Bears next Thursday and Saints-Panthers and Redskins-Rams on Sept. 16. Sky Sports' NFL coverage will be presented by broadcaster Kevin Cadle, who will be joined during the season by studio guests Neil Reynolds and Cecil Martin. Sky Sports News HD will also provide up-to-date news, views and previews throughout the season while will offer extensive gridiron coverage (NFL).
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