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SBD Global/September 5, 2012/Marketing and Sponsorship

ISTAF Track And Field Meeting Extends Its Title Sponsorship With Casino Berlin Through '13

The Int'l Stadium Fest (ISTAF) in Berlin "extended its title sponsorship deal with Casino Berlin for at least another year," according to the BERLIN MORGENPOST. ISTAF Managing Dir Martin Seeber said, "We have been assured that Novomatic AG [owner of Casino Berlin] will continue its sponsorship. The meeting is secured for 2013." Terms of the deal were not disclosed. More than 50,000 people attended the track and field event at the Berlin Olympic stadium on Sunday. This year's event was able to break even by generating €1.8M ($2.3M) (BERLIN MORGENPOST, 9/4).
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