SBD Global/September 4, 2012/Media
Sportfive, ANO Sports Broadcasting Agree To Russia Deal For 2014 And 2016 Games
Published September 4, 2012
Sportfive has signed a deal with ANO Sports Broadcasting in terms of media rights in Russia for the 2014 Olympic Winter Games and 2016 Olympic Summer Games. ANO Sports Broadcasting was created in Dec. '09 by RTR, Channel One and NTV PLUS and comprises the largest Russian public and private national broadcasters. The deal with ANO Sports Broadcasting incorporates all of the main broadcasting rights for both Sochi 2014 and Rio de Janeiro 2016. The rights will be exploited over a number of platforms, including free-to-air TV, Internet, mobile, radio and others. With Russia as host country for the 2014 Olympic Winter Games, ANO Sports Broadcasting intends to provide significant coverage of Sochi 2014. Live action and programing will be available to viewers across the country, using multiple TV channels and media platforms. The consortium’s free-to-air TV channels, Channel One and Russia 1, will broadcast the key events, with further coverage offered on Russia 2 and Russia 24. There will be additional coverage on numerous pay-TV channels and services, as well as content transmitted via the Internet, mobile and national radio (Sochi2014).
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