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SBD Global/September 4, 2012/Media

Aussie Fitness Magazine For Women Set To Launch Next Week

Australia's top magazine publisher, ACP Magazines, "is preparing for its biggest launch in four years," investing A$2M ($2.1M) in next Monday's debut of Women's Fitness Australia with a campaign including TV, outdoor, transit, radio and samples, according to Sally Jackson of THE AUSTRALIAN. Women's Fitness, which targets women in their mid-20s, will be published in Australia under licence from Felix Dennis' Dennis Publishing. The title was launched in Britain in '06, and Dennis describes it as "the fastest-growing health and fitness title in the UK." Its sales in the first half of this year, however, declined by 2.7% on the previous period averaging just 20,717 copies per issue (THE AUSTRALIAN, 9/3).
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