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SBD Global/September 4, 2012/Marketing and Sponsorship
Bundesliga Club Bayern Munich Teams Up With Swiss Watchmaker Hublot
Published September 4, 2012
AROUND THE BUNDESLIGA: Bundesliga club FC Nuremberg signed an exclusive sponsorship deal with local fashion house Wöhrl. The deal includes regional and national ad rights as well as the title as official outfitter of FC Nuremberg. In addition, Wöhrl will provide outfits for the club's first team, its coaching staff and supporting staff. The deal was brokered by sports marketing agency Sportfive (FC Nuremberg). ... Bundesliga club Fortuna Dusseldorf expanded its sponsorship with private brewery Frankenheim Alt. The brewery, which is owned by the Warsteiner Group, has been a partner of the club since the '03-04 season. This season, the Warsteiner Group's main beer brand "Warsteiner" will become a new premium partner of Fortuna Dusseldorf (Fortuna Dusseldorf). ... Bundesliga club FSV Mainz 05 and U.S.-based grill manufacturer Weber extended their partnership for another year. Weber, which has been a partner of the club since '07, will expand its sponsorship with two cam carpets in camera view and ads on the team benches as well as on the press conference backboards (FSV Mainz 05). ... Second Bundesliga club FSV Frankfurt extended its sponsorship deal with loan company easyCredit for another year. The company, which is part of the Volksbanken Raiffeisenbanken Financial Group, receives ad space on boards in camera view (FSV Frankfurt).