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SBD Global/August 31, 2012/Media
Strong Ratings For Channel 4's Paralympics Opening Ceremony Coverage
Published August 31, 2012
BBC SHUT OUT: The GUARDIAN's Mark Sweney reported BBC Olympics presenter Gary Lineker "expressed his regret that the corporation is not broadcasting the Paralympics." Lineker, part of the BBC's highly-praised coverage of the London Olympics, said Wednesday that he "had been inundated with queries about why the BBC was not also the TV home of the Paralympics." Lineker tweeted, "Lots asking why BBC TV's not covering Paralympics? Strong bid was put in but organisers chose Channel 4. Shame for Beeb but with C4 well." Channel 4 "effectively left the BBC in the starting blocks with a knock-out bid for TV rights to the 2012 Paralympics" of £8-9M ($12.6-14.2M), following a tender process run by LOCOG (GUARDIAN, 8/30).