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Marketing and Sponsorship

Rapha Performance Roadwear Signs Four-Year Deal With Team Sky

Starting in Janunary, Rapha Performance Roadwear will become the official clothing provider of Sky Pro Cycling. Rapha will provide a complete range of clothing and accessories to dress Team Sky. The four-year deal will see Rapha develop a full collection of top-end, high-performance racing and training kit and off-bike dress for both riders and staff. The Rapha offering will also extend to the best selection of riding and fanwear for supporters of Team Sky. The full Sky Pro Cycling collection will become available for sale in January on the global Rapha online store (www.rapha.cc) and at select cycling retailers around the world (Team Sky).

A NEW DIRECTION: In other new, the Berlin Velothon cycling event "signed a new title sponsorship deal with U.S.-based GPS technology company Garmin." The one-day cycling event is a UCI (Int'l Cycling Union) category 1.1 event and will take place for the third time on June 9 (RADSPORT-NEWS.com, 8/29).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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