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SBD Global/August 31, 2012/Marketing and Sponsorship

Rapha Performance Roadwear Signs Four-Year Deal With Team Sky

Starting in Janunary, Rapha Performance Roadwear will become the official clothing provider of Sky Pro Cycling. Rapha will provide a complete range of clothing and accessories to dress Team Sky. The four-year deal will see Rapha develop a full collection of top-end, high-performance racing and training kit and off-bike dress for both riders and staff. The Rapha offering will also extend to the best selection of riding and fanwear for supporters of Team Sky. The full Sky Pro Cycling collection will become available for sale in January on the global Rapha online store (www.rapha.cc) and at select cycling retailers around the world (Team Sky).

A NEW DIRECTION: In other new, the Berlin Velothon cycling event "signed a new title sponsorship deal with U.S.-based GPS technology company Garmin." The one-day cycling event is a UCI (Int'l Cycling Union) category 1.1 event and will take place for the third time on June 9 (RADSPORT-NEWS.com, 8/29).
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