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SBD Global/August 31, 2012/Marketing and Sponsorship
Rapha Performance Roadwear Signs Four-Year Deal With Team Sky
Published August 31, 2012
A NEW DIRECTION: In other new, the Berlin Velothon cycling event "signed a new title sponsorship deal with U.S.-based GPS technology company Garmin." The one-day cycling event is a UCI (Int'l Cycling Union) category 1.1 event and will take place for the third time on June 9 (RADSPORT-NEWS.com, 8/29).