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SBD Global/August 31, 2012/Marketing and Sponsorship
Deutsche Bank Extends Title Sponsorship Of PGA Tour Event Through '16
Published August 31, 2012
The PGA Tour announced Wednesday Deutsche Bank has formally extended its
sponsorship of the Deutsche Bank Championship by four years through
‘16. The announcement comes as the tournament celebrates its 10th
anniversary this week. Deutsche Bank has been title sponsor since the
tournament's Labor Day weekend debut at TPC Boston in ‘03. EMC Corp.
also has renewed as the local presenting sponsor through ’16 (PGA Tour).
In Boston, Michael Whitmer wrote, “All signs pointed to the new deal,
with Deutsche Bank Americas CEO Seth Waugh saying a month ago that a handshake agreement was in place.”
The tournament has “always been held over Labor Day weekend, and since
2007 has been the second of four events in the tour’s FedEx Cup
playoffs” (BOSTON GLOBE, 8/30).
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