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SBD Global/August 30, 2012/Marketing and Sponsorship

Bundesliga Club FC Nuremberg Extends Its Partnership With Audi For Another Three Years

Bundesliga club FC Nuremberg extended its exclusive sponsorship deal with car manufacturer Audi for another three years. The deal includes an extensive ad package with boards in camera view as well as hospitality packages. In addition, Audi, which has been a sponsor of the club since '09, will provide the team with its vehicles (FC Nuremberg). ... Bundesliga club Schalke 04 signed a new sponsorship deal with appliance manufacturer Bauknecht/Whirlpool for the '12-13 season. The deal includes logo presence at all Bundesliga home games as well as the use the club's communication tools such as its online shop (Schalke 04).

SKY WRITING: Turkish airline SunExpress signed a nationwide sponsorship deal with marketing agency Sportfive that allows the airline to be featured on ad boards in football stadiums across Germany. During the '12-13 season the company will be featured on ad boards in various stadiums of Germany's top-three football leagues (SunExpress).
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