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SBD Global/August 30, 2012/Marketing and Sponsorship

Chinese Sports Brand Li-Ning Partners With The Austrian Admiral Basketball Bundesliga

Chinese sports brand Li-Ning and sports retailer Sport 2000 have signed a four-year sponsorship deal with Austria's Admiral Basketball Bundesliga (ABL). During the '12-13 campaign, four of the league's 11 teams will take the field in Li-Ning kits. In addition, players at league events, such as the All-Star-Days, as well as league officials and volunteers at ABL special events, such as the Supercup and the Chevrolet-Cup-Final-Four, will be provided with Li-Ning gear. During the remainder of the contract the number of teams sponsored by Li-Ning will increase to nine and referees will also be provided with gear by the Chinese company (ABL).
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