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SBD Global/August 29, 2012/Media
Media Notes: SevenOne Media Acquires Marketing Rights For Bundesliga.de
Published August 29, 2012
BRIT ROUNDUP: Telecoms company BT is understood to "have started approaching possible ad sales partners," including ITV, ahead of next year's launch of its football channel showing EPL matches. BT is believed to be "planning to talk to a number of possible partners and there is no suggestion that ITV and BT have begun an exclusive process" (MEDIAWEEK.co.uk, 8/28). ... Chocolate brand Cadbury is "planning to mirror its social media Olympic activity with a similar push supporting the Paralympics," after claiming that its Olympic sponsorship has won it millions of new social fans. Kraft, which owns Cadburry, claims that its social media activity "has been a success." It was able to add 2.5 million fans and followers to its U.K. social media channels on Facebook, Twitter and Google+, which are dedicated to the Games, since the start of the year (MARKETINGMEGAZINE.co.uk, 8/27).