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SBD Global/August 28, 2012/Marketing and Sponsorship

Puma And Bundesliga Coach Jürgen Klopp Broaden Their Partnership

Defending Bundesliga champion Borussia Dortmund Coach Jürgen Klopp has broadened his partnership deal with Puma. Klopp, who has been a brand ambassador for Puma footwear since '11, will extend his ambassador role to include clothing and accessories. Klopp will sport products of Puma's BVB collection on the sideline and products of the brand's current lifestyle and performance collection off the field. In addition, Klopp, who won two consecutive German Coach of the Year awards, is featured in a current Puma TV commercial called "To the next generation," which is targeted at a young, football-enthusiastic generation (Puma).
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