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Marketing and Sponsorship

German Handball Federation Acquires New Sponsorship Deal With Ceceba

The German Handball Federation signed a new sponsorship deal with men’s personal apparel company Ceceba until '14. The deal includes arena and court advertisement as well as logo presence on ad boards and the Internet. In addition, Ceceba will hold promotional events with the German national handball team. The new sponsorship deal was brokered by sports marketing company Sportfive (DHB). ... Handball Bundesliga club SC Magdeburg extended its co-title sponsorship with energy provider Getec AG for another two years until '14. Getec, which has been a partner of Magdeburg since '11, will continue its co-title sponsorship role as well as its naming-rights role for the GETEC Arena (SC Magdeburg).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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