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SBD Global/August 28, 2012/Marketing and Sponsorship

German Handball Federation Acquires New Sponsorship Deal With Ceceba

The German Handball Federation signed a new sponsorship deal with men’s personal apparel company Ceceba until '14. The deal includes arena and court advertisement as well as logo presence on ad boards and the Internet. In addition, Ceceba will hold promotional events with the German national handball team. The new sponsorship deal was brokered by sports marketing company Sportfive (DHB). ... Handball Bundesliga club SC Magdeburg extended its co-title sponsorship with energy provider Getec AG for another two years until '14. Getec, which has been a partner of Magdeburg since '11, will continue its co-title sponsorship role as well as its naming-rights role for the GETEC Arena (SC Magdeburg).
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