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SBD Global/August 27, 2012/Marketing and Sponsorship

Marketplace Roundup: Brasileiro Club Figueirense Teams With Bank

Brazilian government-owned bank Caixa Economica Federal "has signed a sponsorship deal" with Brasileiro club Figueirense. The contract is for six months and is worth R$1.2M ($600,000). The logo CAIXA will be on the shirts, shorts and sleeves of the club's jerseys as soon as the contract is signed (PORTALDAILHA, 8/25). ... French insurance company Groupama "will continue in Italian football." The company renewed its contracts with Cagliari, Genoa, Lazio and Palermo. The company had already been sponsoring the clubs the past two seasons. Terms of the deals were not disclosed (MAQUINODOESPORTE.com.br, 8/24). ... German Hockey League club Cologne Sharks extended its sponsorship deal with brewery Gilden Kölsch for another year. The partnership between the club and the beer company dates back to '98 (Cologne Sharks). ... The court sweepers of German handball club SG Flensburg-Handewitt signed an exclusive sponsorship deal with adult company ORION for the upcoming season. ORION will become the exclusive outfitter of the club's sweep team, which consists of five 18-year-old women. The club's partnership with ORION dates back to '05 (SG Flensburg-Handewitt). 
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