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Marketing and Sponsorship

Marketplace Roundup: Brasileiro Club Figueirense Teams With Bank

Brazilian government-owned bank Caixa Economica Federal "has signed a sponsorship deal" with Brasileiro club Figueirense. The contract is for six months and is worth R$1.2M ($600,000). The logo CAIXA will be on the shirts, shorts and sleeves of the club's jerseys as soon as the contract is signed (PORTALDAILHA, 8/25). ... French insurance company Groupama "will continue in Italian football." The company renewed its contracts with Cagliari, Genoa, Lazio and Palermo. The company had already been sponsoring the clubs the past two seasons. Terms of the deals were not disclosed (MAQUINODOESPORTE.com.br, 8/24). ... German Hockey League club Cologne Sharks extended its sponsorship deal with brewery Gilden Kölsch for another year. The partnership between the club and the beer company dates back to '98 (Cologne Sharks). ... The court sweepers of German handball club SG Flensburg-Handewitt signed an exclusive sponsorship deal with adult company ORION for the upcoming season. ORION will become the exclusive outfitter of the club's sweep team, which consists of five 18-year-old women. The club's partnership with ORION dates back to '05 (SG Flensburg-Handewitt). 

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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