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SBD Global/August 27, 2012/Marketing and Sponsorship

Bundesliga Club FC Augsburg Agrees To A New Exclusive Partnership With Dehner

Bundesliga club FC Augsburg agreed to a new exclusive partnership with garden specialist Dehner GmbH & Co. KG for the '12-13 season. The new partnership includes board ad space in camera view, logo presence on the club's press conference backboards and a hospitality package. The deal between FC Augsburg and Europe's biggest garden specialist was brokered by marketing agency Sportfive (FC Augsburg). ... Second Bundesliga club Hertha BSC signed a new sponsorship deal with the Steinberger Hotel Group for the '12-13 campaign. The sponsorship includes board ad space in camera view and on LED-boards inside the Berlin Olympic Stadium. The deal was brokered by Sportfive (Hertha BSC).
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