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SBD Global/August 24, 2012/Media

SFA Chief Says New UEFA Broadcast Rights Deal In '14 Could Yield 'Jackpot'

Scottish Football Association CEO Stewart Regan said that the SFA "could rake in a £60M ($95M) TV jackpot" when UEFA sells the rights to Scotland games from '14, according to Ewing Grahame of THE SUN. The current four-year broadcast deal covering internationals and Scottish Cup ties expires then, "with UEFA ready to start selling Europe-wide telly rights for all countries." The rights to the Scotland games "could yield" a yearly sum of £15M ($24M). The bonus for the SFA would be that it could "sell Scottish Cup rights on their own to boost income streams" (THE SUN, 8/23). The SFA "could increase their income by several million" by selling the rights to Scotland friendlies and William Hill Scottish Cup ties. Regan said: “The greatest opportunity as far as revenue is concerned is the discussion ongoing with UEFA to try to secure income for our international matches from 2014 to 2018." He added, "That would give our game a substantial multi-million pound boost. All 53 member nations have given UEFA a mandate to negotiate centrally for the sale of TV rights across Europe" (DAILY RECORD, 8/23).
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