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SBD Global/August 24, 2012/Media
Channel 4 Does Not Expect An Advertising Boost Due To Paralympic Games
Published August 24, 2012
ONLINE SUCCESS: In London, Josh Halliday wrote that the Olympics "helped traditional newspaper websites to a bumper month in July," with the Daily Telegraph and Independent enjoying the biggest online readership boosts. With only five days of the Olympics falling inside July at the end of the month, newspapers "can look forward to an even bigger traffic boost when the August figures come out." Telegraph.co.uk topped 50 million average monthly browsers in July, up 13.59% on the previous month. Independent.co.uk reported a 21.42% rise in daily users, to 741,995, compared with the previous month (GUARDIAN, 8/23).