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SBD Global/August 23, 2012/Marketing and Sponsorship

Borussia Dortmund Player Marco Reus Stays With Sportwear Brand Puma

Sportswear brand Puma "extended its partnership" with German football national team player Marco Reus, according to W&V. Reus, who recently joined Bundesliga champion Borussia Dortmund, signed a long-term contract and "will continue to wear the Puma PowerCat 1.12 on the field and promote the Puma Performance and Outdoor lines off the field." In addition, Reus will join Barcelona player Cesc Fàbregas as part of Puma's int'l communication for its Power product line. In Germany, Reus, the country's Footballer of the Year 2012, can be seen in Puma's TV and online campaign "To the next generation," which started on Aug. 13 (W&V, 8/21).
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