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SBD Global/August 22, 2012/Media

Sky Deutschland Announces It Will Not Offer Bundesliga Games On Pay-Per-View

German pay-TV channel Sky "will continue to offer its Bundesliga broadcasts through subscription only, and not on pay-per-view as it does with boxing bouts," according to the DAPD. Sky said that the pay-per-view option "is simply not profitable." Sky Deutschland Chief Officer for Sports & New Business Carsten Schmidt said, "We have to think about refinancing, and in our opinion subscriptions are a more efficient way than pay-per-view." Starting with the '13-14 Bundesliga season, "the German Football League (DFL) will generate around" €628M ($850.4M) through the sale of domestic TV rights. The "majority of it will come from Sky," which will pay about €485.7M ($605.6M) annually for TV, Internet and IPTV rights. In comparison, Sky currently pays €250M ($311.7M) a year, not including Internet rights. Sky, which posted a profit in second quarter of '12, wants to become permanently profitable by '13. Schmidt said, "Our goal is to be profitable throughout 2013. That's our intermediate goal" (DAPD, 8/21)
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