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SBD Global/August 22, 2012/Marketing and Sponsorship

Land Rover To Continue Supporting Premiership Rugby For Another Four Years

Auto manufacturer Land Rover has extended its partnership with Premiership Rugby in the U.K. for another four years. The new agreement will run until the end of the '15-16 season. The partnership includes the continuation of the Land Rover Premiership Cup, a nationwide grassroots tournament for under 11s and under 12s. Land Rover will also provide Discovery 4s to all Premiership Rugby clubs' community departments. The British manufacturer's support of Premiership Rugby has included Rugby World Cup 2011 in New Zealand, the British & Lions tours in '05 and '09 to New Zealand and South Africa, Top 14 Orange in France as well as the 2011 Shanghai Sevens and Emirates Airline Dubai Rugby Sevens in '11 (Premiership Rugby).
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