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Leagues and Governing Bodies

BMX Supercross World Cup Series Organizer Hires Cenergy As Agency Of Record

The organizer of BMX Supercross World Cup Series has hired N.Y.-based Cenergy to manage sponsorship sales and media opportunities. The sports marketing agency already is seeking a title sponsor for the 14-race BMX Supercross World Cup Series that will go to Argentina, Canada, the Netherlands, the U.K. and the U.S. in '13. The series is managed by Global SX Events and is sanctioned by cycling's int'l federation (UCI). When the IOC added BMX racing to the Olympics in '08, the sport was believed to have the potential to become the Summer Games' equivalent of snowboarding, a popular sport that has captured youth interest worldwide. But heavy rain postponed BMX races during the '08 Beijing Games, and the sport received limited media coverage in the U.K. and U.S. during the London Games. The BMX Supercross World Cup is broadcast on 69 TV channels around the world and reaches a global audience of 4.2 million, according to GSX Events. The series' first race of '13 will be held in Manchester on April 19-20.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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