Marketplace Roundup Cologne Adds Aral As Commercial Partner La Liga Looking For Distinctive Brand Schalke Partners With Leverage Agency Hagen Searching For New Arena Partner Oman FA Names Coke Official Sponsor ACB Club Zaragoza Changes Name Palmer Remembered As Trailblazer Marketplace Roundup Haas F1, COTA Promote USGP On Twitter
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SBD Global/August 21, 2012/Marketing and Sponsorship
Marketplace Roundup: GAC Re-Ups With Sheffield Utd.
Published August 21, 2012
BASKETBALL DEALS: Bayern Munich Basketball extended its title sponsorship deal with online print provider flyeralarm for the upcoming '12-13 Beko Basketball Bundesliga season. Flyeralarm has been the club's title sponsor since '11 (FC Bayern Munich Basketball). ... Spanish second division basketball team CB Clavijo "has renewed their partnership" with communications company Knet Comunicaciones. The deal marks the third year in a row that the company has agreed to be the team's main sponsor (EFE, 8/19).
LONG DISTANCE DEAL: ASICS Malaysia has signed as the new official apparel sponsor of the 2012 Allianz Penang Bridge Int'l Marathon, marking its inaugural partnership with the marathon to be held in November. ASICS sponsors 52 marathons around the world, including the N.Y.C. Marathon, Paris Marathon, Tokyo Marathon and Standard Chartered Marathon Singapore (Penang Marathon).
COMMUNITY REACH: British Gas is backing a British Swimming Heroes Tour that aims to inspire kids, and as Team GB swimmer Keri-Anne Payne said, stop them from sitting around "watching TV." The tour is running until Sept. 17 and will feature Payne along with other members of Team GB swimming, diving, synchronized swimming and water polo squads. They will tour the country teaching kids "the various aquatic disciplines" (MARKETINGMAGAZINE.co.uk, 8/20).