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SBD Global/August 20, 2012/Media
Sky Deutschland Signs Three Ad Partners For German Cup Coverage
Published August 20, 2012
TOO MUCH FOOTBALL: German discus Gold Medalist Robert Harting "criticized the sports coverage of German public broadcasters ARD and ZDF." In the show "Beckmann" Harting said, "Billions are being spent, but a broad sports cultural education isn't provided anymore." ARD and ZDF are focusing too much on football. He continued: "Children have to be intrigued [by other sports], but they are not because the two public broadcasters only show football." ARD sports coordinator Alex Balkausky denied the accusations. Balkausky said, "Robert Harting seems to have watched the wrong program if he accuses ARD of only showing football." The amount of football coverage on ARD's overall sports coverage in '12 "is less than 30%" (SÜDDEUTSCHE ZEITUNG, 8/17).