Menu
Marketing and Sponsorship

Volkswagen Expands Its Football Sponsorship With New German Cup Deal

German automaker Volkswagen "expanded its football sponsorship and became an official sponsor of the German Cup competition" for the '12-13 season, according to Michael König of NEW BUSINESS. As part of the new deal, the company's logo "will be featured on the sleeves of each Cup team at all 63 games." In addition, the deal includes various ad rights inside the stadiums and surrounding each individual match. VW also has sponsorship deals with various Bundesliga and 2nd Bundesliga clubs including VfL Wolfsburg, Schalke 04, FC Kaiserslautern, VfL Bochum, MSV Duisburg and Eintracht Braunschweig (NEW BUSINESS, 8/19).

SBJ Morning Buzzcast: April 22, 2024

Pegulas eyeing limited partner; The Smiths outline their facility vision; PWHL sets another record and new investments in women's sports facilities

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

SBJ I Factor: Gloria Nevarez

SBJ I Factor features an interview with Mountain West Conference Commissioner Gloria Nevarez. The second-ever MWC commissioner chats with SBJ’s Ross Nethery about her climb through the collegiate ranks. Nevarez is a member of SBJ’s Game Changers Class of 2019. Nevarez has had stints at the conference level in the Pac-12, West Coast Conference, and Mountain West Conference as well as at the college level at Oklahoma, Cal, and San Jose State. She shares stories of that journey as well as how being a former student-athlete guides her decision-making today. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2012/08/20/Marketing-and-Sponsorship/Volkswagen.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2012/08/20/Marketing-and-Sponsorship/Volkswagen.aspx

CLOSE