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SBD Global/August 20, 2012/Marketing and Sponsorship
Bayern Striker Thomas Müller Leads All Germans With $30.7M Marketing Value
Published August 20, 2012
Bayern Munich striker Thomas Müller "is the German football player with the highest marketing value," according to BILD. Marketing consulting firm Batten & Company "calculated the marketing values of German football players." The result is that in terms of marketing "Müller replaced his teammate Bastian Schweinsteiger as the most-valuable German football player." Six players of Bundesliga record-champion Bayern Munich "are ranked in the top ten." Also included in the list are Real Madrid players Mesut Özil and Sami Khedira as well as the youngsters of defending Bundesliga champion Borussia Dortmund (BILD, 8/18).
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| Name | Club | Marketing Value |
| Thomas Müller | Bayern Munich | €24.9M ($30.7M) |
| Manuel Neuer | Bayern Munich | €23.2M ($28.6M) |
| Mesut Özil | Real Madrid | €22.8M ($28.1M) |
| Bastian Schweinsteiger | Bayern Munich | €20.3M ($25M) |
| Philipp Lahm | Bayern Munich | €20.2M ($24.9M) |
| Mario Gomez | Bayern Munich | €16.6M ($20.5M) |
| Mario Götze | Borussia Dortmund | €16.1M ($19.9M) |
| Sami Khedira | Real Madrid | €15.2M ($18.7M) |
| Jérome Boateng | Bayern Munich | €11.5M ($14.2M) |
| Marco Reus | Borussia Dortmund | €10.2M ($12.6M) |
