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SBD Global/August 20, 2012/Marketing and Sponsorship

ARU Reduces Footprint With Carbon Trade Exchange Partnership

The Australian Rugby Union signed Carbon Trade Exchange as an official partner of the Gold Coast Sevens -- Fever Pitch sevens tournament in October. Per the deal, the company assisted in offsetting the carbon footprint of the Bledisloe Cup Test in Sydney this weekend. The new partnership follows ARU and the Carbon Trade Exchange working together with ARU partners Qantas and Lexus last year to offset the Qantas Wallabies campaign in New Zealand. The new partnership will deliver Carbon Trade Exchange signage at the upcoming Gold Coast Sevens -- Fever Pitch event. Last year, ARU offset the Qantas Wallabies carbon footprint in New Zealand by purchasing credits in HELP, a New Zealand Household Energy Efficient Lighting Projects initiative (ARU).
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