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SBD Global/August 17, 2012/Marketing and Sponsorship

Sports Memorabilia Producer Sportsrabilia Signs Pelé

Sports memorabilia producer Sportsrabilia has secured the global memorabilia license for Pelé, according to LICENSEMAG.com. The four-and-a-half-year deal, struck between Sportsrabilia and Pelé’s global management agency, Legends 10, "gives the London company exclusive global rights to the player’s signature." Sportsrabilia will regulate the use of his signature on all items of memorabilia, marking "the first time a deal of this nature has been made for sports memorabilia" (LICENSEMAG.com, 8/16).
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