MasterCard Renews UEFA CL Deal Sky To Split With British Cycling Palmeiras Ends Pro Basketball Team New Balance Launches Ad Campaign Marketplace Roundup JvM/sports Signs Deal With Ingolstadt Fenerbahce In Naming Rights Deal Talks Heineken Kicks Off RWC Sponsorship Marketplace Roundup Ronaldo Reaches Deal With Mint Media
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
SBD Global/August 16, 2012/Marketing and Sponsorship
Published August 16, 2012
NIKE SHIRT OFFENSIVE?: A new women's T-shirt by Nike that is emblazoned with the words "Gold Digging," has "offended rather than inspired." An official description from the company suggests they "are aware of the product's potential to be deemed sexist." The description reads, "We aren't saying they're gold diggers -- we're just saying they're out for the gold! What's wrong with that?" (DAILY MAIL, 8/14).
THIRD TIME'S A CHARM: Beverage producer Imnauer Mineralquellen "expanded its sport sponsoring through a new deal with volleyball Bundesliga club TV Rottenburg." This means Imnauer Mineralquellen "now has sponsorship deals with teams in three different Bundesliga sports." Besides TV Rottenburg, the company also sponsors Bundesliga handball club Balingen-Weilstetten and Bundesliga basketball club Walter Tigers Tübingen (SCHWARZWAELDER-BOTE.de, 8/14).