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SBD Global/August 16, 2012/Marketing and Sponsorship
David Beckham Bodywear Campaign Continues With Second Ad Series For H&M
Published August 16, 2012
PROMOTING THE PARALYMPICS: BRAND REPUBLIC's Matthew Chapman reported Beckham will appear in an ad for U.K.-based supermarket chain Sainsbury's that will "push its Paralympic Games sponsorship." The spot focuses on British Paralympic athletes "as they prepare for London 2012 and aims to highlight the dedication, determination and desire of the athletes" (BRANDREPUBLIC.com, 8/14).