Quote of the Day
"Usain might run quicker, but Yohan is a faster bowler. He always dreamed of playing cricket for the West Indies, so the Big Bash is his chance to play with the world's best."-- Australian agent Tony Connelly, who is brokering a deal for Yohan Blake to play in the Big Bash Twenty20 tournament. (Sydney DAILY TELEGRAPH, 8/16)
Events
Top Stories
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Head Of The Class
Despite missing out on a Gold Medal, diver Tom Daley is the U.K. Olympian most likely to benefit from increased sponsorship earnings as a result of the Games. Advertising agency M&C Saatchi Sport & Entertainment has identified the most valuable British Olympians in terms of their commercial potential and will offer free sponsorship advice to Team GB's medalists to help make the most of their success. M&C Saatchi S&E has evaluated traffic across digital media to establish those Olympians with the greatest earning potential. According to the agency, social media gives a strong indication of the popularity of individual athletes amongst consumers.
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Feet To The Fire
Mediapro, Prisa get heat from the Spanish government to make a deal on La Liga TV rights.
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Cricket Dream Match
Sprinting teammates Bolt, Blake could face each other at Big Bash cricket tournament.
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Studying His Briefs
David Beckham will appear in larger-than-life ads as part of his Bodywear for H&M campaign.
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London's Leading Men
LOCOG figures Sebastian Coe and Keith Mills looked at to reform British sports administration.
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Staying On TOP
Brazil's Bandsports moves to keep French Rugby League rights ahead of Rio Games.
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What's The Plan?
The debate is heating up in London over how to make the best use of the Olympic Park.
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No Big Apple
Nadal says he's out of the U.S. Open while he continues rehab on his injured knee.
