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SBD Global/August 15, 2012/Marketing and Sponsorship

Marketplace Roundup: Communications Execs Praise How Brits Handled Games

A survey of communications leaders has revealed that more than half "found that Great Britain's handling of the Olympics went well beyond expectations." A Public Relations Consultants Association leaders panel revealed that 58% felt the Games went well beyond expectations, with 92% rating the event "excellent." Fifty-eight percent of the senior figures working in-house and agency quizzed also revealed that they thought the Games "had a very positive effect" on Britain's int'l reputation, with none answering that it "had either a negligible of negative effect"  (PRWEEK,com, 8/14).

NOT HORSING AROUND: Austrian energy drink brand Power Horse extended its partnership with German Bundesliga club Bayer Leverkusen for the upcoming '12-13 season. Power Horse, which is a product of the Vitalis-Lebensmittel Group, will double its investment in the club. Leverkusen and Power Horse started their partnership in '11 (Bayer Leverkusen).

KEEPING CLEAN:
Ligue 1 club Nice has agreed to a sponsorship extension with hygiene company Remanence. The Nice-based company has been a partner of the club for several years and will have its logo on the sleeve of the team's jersey (SPORTBUZZBUSINESS.fr, 8/14). ... German fourth division hockey club EHC Freiburg agreed to a partnership with Swiss rock band Maxxwell. The deal will include a club anthem, video clips, concerts, merchandise products and various other activities (EHC Freiburg).
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