Stoke City Extends Deal With Novus Lyon Partners With 24Option.com Marketplace Roundup Football League Updating Its Image Ukrainian League Lands First Title Sponsor ICC Signs Slew Of New Partners Dusseldorf, Energy Consulting Team Up CAA Signs On As Title Sponsor Of WCOS Reebok Brings Campaign To Europe Marketplace Roundup
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SBD Global/August 15, 2012/Marketing and Sponsorship
Marketplace Roundup: Communications Execs Praise How Brits Handled Games
Published August 15, 2012
NOT HORSING AROUND: Austrian energy drink brand Power Horse extended its partnership with German Bundesliga club Bayer Leverkusen for the upcoming '12-13 season. Power Horse, which is a product of the Vitalis-Lebensmittel Group, will double its investment in the club. Leverkusen and Power Horse started their partnership in '11 (Bayer Leverkusen).
KEEPING CLEAN: Ligue 1 club Nice has agreed to a sponsorship extension with hygiene company Remanence. The Nice-based company has been a partner of the club for several years and will have its logo on the sleeve of the team's jersey (SPORTBUZZBUSINESS.fr, 8/14). ... German fourth division hockey club EHC Freiburg agreed to a partnership with Swiss rock band Maxxwell. The deal will include a club anthem, video clips, concerts, merchandise products and various other activities (EHC Freiburg).