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SBD Global/August 15, 2012/Marketing and Sponsorship
Marketplace Roundup: Communications Execs Praise How Brits Handled Games
Published August 15, 2012
NOT HORSING AROUND: Austrian energy drink brand Power Horse extended its partnership with German Bundesliga club Bayer Leverkusen for the upcoming '12-13 season. Power Horse, which is a product of the Vitalis-Lebensmittel Group, will double its investment in the club. Leverkusen and Power Horse started their partnership in '11 (Bayer Leverkusen).
KEEPING CLEAN: Ligue 1 club Nice has agreed to a sponsorship extension with hygiene company Remanence. The Nice-based company has been a partner of the club for several years and will have its logo on the sleeve of the team's jersey (SPORTBUZZBUSINESS.fr, 8/14). ... German fourth division hockey club EHC Freiburg agreed to a partnership with Swiss rock band Maxxwell. The deal will include a club anthem, video clips, concerts, merchandise products and various other activities (EHC Freiburg).