MasterCard Renews UEFA CL Deal Sky To Split With British Cycling Palmeiras Ends Pro Basketball Team New Balance Launches Ad Campaign Marketplace Roundup JvM/sports Signs Deal With Ingolstadt Fenerbahce In Naming Rights Deal Talks Heineken Kicks Off RWC Sponsorship Marketplace Roundup Ronaldo Reaches Deal With Mint Media
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
SBD Global/August 15, 2012/Marketing and Sponsorship
Marketplace Roundup: Communications Execs Praise How Brits Handled Games
Published August 15, 2012
NOT HORSING AROUND: Austrian energy drink brand Power Horse extended its partnership with German Bundesliga club Bayer Leverkusen for the upcoming '12-13 season. Power Horse, which is a product of the Vitalis-Lebensmittel Group, will double its investment in the club. Leverkusen and Power Horse started their partnership in '11 (Bayer Leverkusen).
KEEPING CLEAN: Ligue 1 club Nice has agreed to a sponsorship extension with hygiene company Remanence. The Nice-based company has been a partner of the club for several years and will have its logo on the sleeve of the team's jersey (SPORTBUZZBUSINESS.fr, 8/14). ... German fourth division hockey club EHC Freiburg agreed to a partnership with Swiss rock band Maxxwell. The deal will include a club anthem, video clips, concerts, merchandise products and various other activities (EHC Freiburg).