NBA, Kitbag To Launch Online Store For Europe, Middle East And Africa

The NBA has agreed to a multi-year partnership with Europe’s leading online sports retailer, Kitbag, to launch the league’s official online store for Europe, the Middle East and Africa. Set to launch in September, NBAStore.eu will offer NBA-branded products from the league’s official merchandise partners, including adidas, Spalding, Mitchell & Ness, New Era and Forever Collectibles. Fans will also be able to buy products, including personalized jerseys and graphic T-shirts. The site will be available in English, French, Italian and Spanish, with further languages to be developed. Fans will be able to make purchases in local currency and will benefit from a centralized European distribution point saving on transit time and shipping costs. Local language customer service will also be available. Kitbag will collaborate with the NBA to manage in-event retail stores at upcoming events (NBA).