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SBD Global/August 14, 2012/Olympics
London Paralympics Hitting Record Sales, Could Cause Major Gridlock
Published August 14, 2012
PARALYMPIC AWARENESS: The BBC reported that Int'l Paralympic Committee Head of Media Craig Spence said that "awareness of the Paralympics was at a record high." He added that traffic to the Paralympics official website has increased by 200%, Twitter followers of the IPC (@Paralympic) grew by 25% during the three hours of Sunday's Closing Ceremony, and #paralympics was trending worldwide overnight. Spence: "We've already beaten Beijing by 300,000 seats, which is a phenomenal achievement and shows the insatiable hunger in Britain for elite sport." The Paralympics will run from Aug. 29-Sept. 9 and will be staged largely in the Olympic Park, with sailing events at Weymouth and Portland, rowing at Eton Dorney and road cycling events at Brands Hatch, south of London. Wheelchair tennis matches will be staged at Eton Manor, a stadium inside the Olympic Park, rather than at Wimbledon (BBC, 8/13). The London DAILY MAIL noted there is "record demand to see the Paralympics," which London's Transport Chief warned could cause London to "grind to a halt." London's Commissioner for Transport Peter Hendy said that staging the world's second-biggest sporting event just as the new school year begins in September "could cause travel chaos." Hendy urged people not to underestimate "the scale of hosting another world event and continue to plan accordingly" (DAILY MAIL, 8/13).