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SBD Global/August 14, 2012/Marketing and Sponsorship
The German Olympic Sports Federation Extends Its Partnership With Adidas
Published August 14, 2012
The German Olympic Sports Federation (DOSB) extended its partnership with adidas through '16. This means the German Olympic teams at the '14 Sochi Winter Games and the '16 Rio de Janeiro Summer Games will wear adidas. In addition, DOSB and adidas will work together on various other projects and initiatives over the next Olympiad. Adidas has been the official supplier of the DOSB for more than 40 years. The Olympics partnership goes back even further. Adidas first supplied German athletes at the '28 Amsterdam Games. For the London Games, adidas supplied German athletes with more than 60,000 products. The deal was brokered by DOSB's marketing agency Deutsche Sport-Marketing (DOSB).
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