Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Marketing and Sponsorship

Marketplace Roundup

Australian Football League Gold Coast Suns extended its five-year partnership with Australian superannuation fund HOSTPLUS. The company will remain with the club until the end of '16 (Gold Coast FC).

LET'S DO IT AGAIN: German Basketball Bundesliga club BBC Bayreuth revealed its new shirt sponsor for the upcoming season. Electricity operator TenneT will be featured on the players' chests during the '12-13 campaign. The company had been the club's shirt sponsor for the past two years but discontinued the sponsorship deal in June. BBC Bayreuth was unable to acquire a new shirt sponsorship deal, so TenneT agreed to be the club's shirt sponsor for another season (BBC Bayreuth).

A TIMELY DEAL: ASIASPONSORSHIPNEWS.com noted the Malaysian Open has signed Swiss watch manufacturer Rado as a sponsor of the tennis tournament. Rado will be the official watch partner for the fourth edition of the Malaysian Open (ASIASPONSORSHIPNEWS.com).

YOU NAME IT:  COPA2014.gov.br noted that adidas, one of the official sponsors of the 2014 World Cup in Brazil, released on Sunday the options for the name of the ball that will be used in the tournament. The three choices are: Bossa Nova, Brazuca, and Carnavalesca. The German company is holding an online poll that will run through Sept. 2 and the name with the most votes will be kept (COPA2014.gov.br, 8/13).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2012/08/14/Marketing-and-Sponsorship/Notes.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2012/08/14/Marketing-and-Sponsorship/Notes.aspx

CLOSE