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SBD Global/August 13, 2012/Marketing and Sponsorship
Bundesliga Club Fortuna Dusseldorf Agrees To Three-Year Deal With Hitachi
Published August 13, 2012
FRANKFURT CALLING: German 2nd Bundesliga club FSV Frankfurt agreed to a new title sponsorship deal with online cell phone retailer Sparhandy.de. The company's logo and name will be featured on the first and second team jerseys. In addition, the new sponsorship deal, which runs until the end of '13-14 season, includes advertisement space on boards in camera view and cam carpets behind the goal lines as well as various other incentives (FSV Frankfurt).
DRIVE ON: German 2nd Bundesliga club FC Cologne and automaker Ford agreed to extend their 18-year-long premium partnership for the '12-13 season. The partnership, which started in '94, provides players, coaches and management with Ford vehicles. In return, Ford receives advertisement space on boards in camera view (Ford).